It was a great project

Thanks to all of those who participated. We had some great feedback. We look forward to hosting a project like this again. But as of today, we are shutting down the Subaru Research Ning Project.

We will be contacting all those who completed to get them their incentive. Once again, thanks everyone.

Herb & Laura

You’ve been invited to participate in the Subaru Research Ning Network, what is it?

If you received an invited to participate in the Subaru Research Ning Network – Welcome! We hope you will participate. This blog has several different posts about the project; who is doing it, moderating, and directions to join us…so please check out the other posts for more information. But here is some quick information about the project.

What is it?

The Subaru Research Ning Network Project is an online private Ning (mini-social network). On this private Ning we are asking people to complete a couple of homework assignments. These assignments are telling us a little about you, what you think of Subaru, what you think of some current trends that are happening in the world. These assignments are done in blog format all within the private Ning…only those invited can see what is going on.

Who is doing it?

Carmichael Lynch is the advertising agency that works with Subaru of America for North American advertising efforts. Herb Sawyer and Laura Scobie work for Carmichael Lynch and are moderating/coordinating this project.

Why are you doing it?

To learn about Subaru consumers. This project is strictly for learning about consumers…not a hidden viral campaign.

You mentioned $100…I’m interested, how do I participate?

Yes, we are paying a $100 dollar completion incentive through PayPal, and only through PayPal. This incentive is for completing all the assignments inside the private Ning. We have a limited number of paying slots. Once those are used, the money  is gone. But if you still want to participate even after the money is gone…you are more than welcome to join us!

To participate you need to be invited into the Ning. To do that you need to email Subaru.research.gpsoa@clynch.com with your invite copy/pasted in the email. You can also leave a comment on this post so that we can email you. And you can email us through this blog.

We look forward to seeing you on our Ning network!

Update: The email is not working. Please email me directly, herb.sawyer@clynch.com

Introducing your moderators

Here are your moderators for the Subaru Research Ning Network Project – Herb Sawyer and Laura Scobie.

Watch the video to find a little bit more about the project. If you are interested in participating, leave us a comment, email or message.

Launch of the Subaru Research Ning Network

We’ve just about got everything pulled together. Got the Ning organized, added in all the features, organizing our assignments…but I guess I’m getting ahead of myself.

For those of you stopping by, Hello! This is the blog for the Subaru Research Ning Network. Because the Ning network is private, this is the public facing side of the project (along with the twitter) to share and discuss what is going on or help with directions/instructions.

One thing that I want to be upfront about – all of this – the twitter, blog, Ning is for a research project and not an underground viral ad campaign. On the about page of this blog is more info about who is sponsoring this project. Once the research has taken place – the Ning, twitter account, and this blog will be taken down.

This blog is also for helping direct people to the ning, instructions and a place to ask for help to get inside the Ning. We are recruiting peolpe from twitter, blogs, and other social networks. This blog is kind of a first stop for them. If at anytime, anyone has a question, feel free to leave a comment and ask us.

We’re about to go shoot the video to introduce the research moderators for this project…soon you’ll have faces and voices to match up to this blog.